Unit 29: Music Video Production – Assignemt 3

Scenario: You have been asked to direct a music video. Before you start filming, you must produce all relevant pre-production material.

Task One:

Band Name: Ben Davis ft. Jordy Rowlands
Song Choice: (An original Song By: Ben Davis) – ‘A Man of Names’
Locations: London, Fulham, New College, Portsmouth Beach.
Budget: Because my locations and group are in London my main budget is on the train ticket to get there and back. The total of this was £40.30. The only other thing that I have had to spend money on was the paint powder that I used in the video. For all four of the pots it was £15.60. This puts my total budget are £55.90. *After having to drive down to Portsmouth, my budget was then increased. The fuel was £25. This puts my final budget at: £80.90.

My original inspiration came from the ‘Holi Festival’, where coloured powder is thrown around and used for the celebration. I thought that this would have a good effect within the music video. After I had a rough idea for what I wanted I started to look up, music videos and photo shoots that use coloured powder in them. My two favourite examples are; Summadayze – Colourfornia. (https://www.youtube.com/watch?v=zRmmquYLG6o) in this video, it is a group throwing coloured powder at each other, it also links to the song, ‘Calvin Harris – Colours’ which is about.. Colours.
My other example is a photographer who does Youtube videos about his work, his channel name is ‘Photo Extremist’   (http://photoextremist.com/high-speed-powder-photography), this is a link to his page where it talks about his photo shoot where he use coloured powder. It also explains about the set-up he used when he did the shoot. This could help me by knowing where to film, what setting to have, what angles to use and what kind of light I should have.

Below is a storyboard of the video that I am thinking to produce, it shows the different settings that I would like to use and the set up of each person. Hopefully if there are people willing to help, I will be able to have a two camera set-up, one static and one moving around getting different angles of the band. My two main settings will be a living room and an ally way, this is to give different tones throughout the video. The way I would like to incorporate coloured powder is, to have the band in white tops without their instruments but still playing the song, this is when the powder will be thrown at them. I am still discussing with the band if they want to be static while this is done, or if they would like to start moving around and having more fun, this could give the video a light-hearted tone that could work well with the rock genre that they are.
On this storyboard there are a couple of different ideas shown, there is a camera looking at the TV/ the band is coming from that direction, this is still a possible option that I will talk to the band about when I meet up with them.


After traveling to London, and filming some small parts of the music video the main performer Ben Davis, became very ill and couldn’t get out of bed. This made it impossible to film my idea of the paint powder. However I am now traveling to Portsmouth to film some UNI students on the beach, using my paint powder idea. This has left me behind schedule for the editing weeks, but by the ‘re-shoot’ week it should all be in order.

Before I drove to Portsmouth, I thought I should try out my ideas, so that I could get framing and angles right for the day. I went to the drama department at college and asked for four students to help me. With these students I tested my paint idea on college grounds, however I used a cheaper alternative, flour. Some of the shots worked quite well so I have decided to use them in my final production.

After being able to travel to Portsmouth to film some UNI students, to use for my paint powder idea, I had all the footage I needed to be able to edit. My new location was Portsmouth beach, South Sea. This gave a good contrast and deference of scenery.  I was able to edit my music video during the re-shoot week. So I have been able to catch up.

My Contributors:

Ben Davis
Jordy Rowlands

Portsmouth UNI Students:
Callum Kelly
Sam Rabagliati
Sophie Lovelock

New College Drama Students:
Tori Vipond
Lucy Jenkins
Matthew Horner
Bradley Williams


Unit 29: Music Video Production – Assignemt 3

Unit 29: Music Video Production – Assignment 1

Scenario: As a world-renowned expert on music videos, BBC Radio 1 has invited you to feature on a panel discussion about the history and origins of music videos, their various purposes within the film and music industries, and how their status has developed and changed over the years, and what it is like now. They have asked you to refer to at least thee specific music videos as examples to illustrate your points.

Task One: The three music videos that I have chosen that represent media hype or controvosy are; Robin Thicke – Blurred Lines ft. Pharrell Williams. Band Aid 30 – Do they know its christmas (2014). Sia – Elastic Heart.

1) Blurred Line = Negative Press. I chose to do ‘ Blurred Lines’ because it got a lot of bad press because of the content that was in it. There was a court case around the song that cover such subjects as; authorship, song credit, drug abuse and media promotion. The song has been heavily in the publics eye ever since it was released in 2013. However after a couple of months people stared to give it a bad name. The lyrics include “”good girl, you know you want it”. This line has been attacked as “kind of rapey” as said by Billboard magazine online. After this was said Robin Thicke was accused of misogyny. Soon after one complaint about the song another came through from the children of Marvin Gaye, who say that the song was a rip-off to his song “Got to Give it Up” in 1977.

2) Band Aid 30 (2014) = Good Press. ‘Do they know its christmas?’ now has two versions, directed and produced by the same two people, Bob Geldof and Midge Ure, however they are almost 30 decades apart. Most of the press around this song was positive in order to gain money that could help the crisis in West Africa. Bob Geldof said that he wish he didn’t have to make a new version but hope it reaches number 1 in that charts at christmas so that more money can go towards helping ebola in Africa. Geldof and Ure also hoped that the new faces of the song would help to generate more money for the single. These included, Ellie Goulding, One Direction, Edd Sheeran, Rita Ora and U2’s Bono.

3) Elastic Heart = Mixed Press. The reason that Sia’s new song has mixed press is because news has come out that the video is about her as a child and her abusive relationship with her father. Some have said that a video with this background message should not be allowed to be shown so publicly. The reason the song got good press is because other have said that the video make you sympathies with the songs lyrics. The song was released on the 7th of January 2015,  and by the 8th it had alread got 36 million views. Now on the 19th the song has reached 60 million, and people are still taking about it. Another reason why I think people like the video so much is because the actor Shia LaBeouf is in it, this get the media more interested in it.

What is the purpose of music videos? Modern day music videos are primarily used as a marketing devise, intended to promote the sale of music recordings for the artist and production company. Most videos tell a story or deliver a message that either links to the lyrics in the song, or to grab their attention making them more interested in the song/ album increasing promotions. Music videos are also a good for producers and directors to get their creativity across. Music videos have a wide range of styles, conventions and techniques that come across differently in each video. However the main reason for current music videos is to entertain the audience by letting them understand the lyrics though the narrative of the video

Unit 29: Music Video Production – Assignment 1

Unit 29: Music Video Production – Assignment 2

Scenario: You have been asked by a local production company to contribute to a programme about how music videos are constructed. This will take the form of a V/O commentary, describing the various styles, conventions and techniques that are often used when directors come up with ideas for music videos.

For this unit we had to watch at least 6 music videos and talk about three elements of the video. These elements are; style, conventions and techniques. For each video we had to talk about two different styles, two different conventions, and two different techniques that are typical of the genre the music falls under.

Style; in-concert/ live footage, animation, interpretative- what do the lyrics mean/ what does the video mean, narrative, surreal, parody, homage. – Conventions; lyric interpretation, extended or consolidating songs meaning, links to other artists. – Techniques; cutting to the beat, special effects, miming or lip syncing, multiple images, camera movement, camera angles and chroma key or green screen.

Royal Blood – Ten Tonne Skeleton Genre; Rock, Hard Rock, Garage Rock) Style; Lip syncing, showing the band playing, interpretive narrative along side the music. Conventions; Rock = fire through out the video and destruction, the car crashes, Polices lights, low key lighting, dark scenes. Techniques; Miming/ Lip syncing, multiple images cut after each other, cut to the beat.

Some of the typical elements/ conventions for a ‘rock’ music video are; the video always features the lead singer, sections of the video will show instruments that are used, footage is usually edited to the music (beat matching), low key lighting is frequently used, settings are dark and ‘grungy’ and props used are often dark coloured, e.g. dark red and black. I think that ‘Royal Blood- Ten Tonne Skeleton’ is a prime example of a ‘typical rock music video’. This is because it shows most of the usual conventions of the rock genre. The settings are dark, where its is filmed in a cave, mostly at night and in shadows of trees and buildings. The lead singer is also shown quite heavily though out the video, also the instruments that used in the song are shown in close hp’s. The music in some points is also beat matched with the video which is a typical convention for rock genre, I think that this is a good element within rock videos because it puts more emphasis on the music making it feel more intense for the audience.

George Ezra – Listen to the Man Genre; Folk Rock, Blues, Rock, Light Pop Styles; Interpretive narrative. Conventions; Interpreting songs image, Playful video/ Light hearted. Techniques; Miming/ Lip Syncing, Multiple camera shots (different sized shots from straight forward).

George Ezra falls under the genres of; folk, rock, blues and pop because many of his songs are light and easy to listen to. ‘Listen to the man’ I think is has more conventions of a pop video than it does any others, these elements aren’t very obvious as there isn’t as much going on in the video unlike most pop videos. The video shows George Ezra and Sir Ian McKellen, performing the song on a simple set, a painted background, and only a few props, this is not like many pop video where they are over the top and have lots of props. This, I think detracts from the song because you have to focus to much on the video. The conventions that I have seen in ‘Listen to the man’ are that the video is playful and easy to watch, making the song easier to listen to. Also like many pop songs the video has a break during it, usually around the middle, where the performer stops and says something, a short scripted video, this happens when George talks to Ian McKellen. The video also uses miming and Lip Syncing which is a common element to most pop videos.

Sia – Buttons Genre; Alternative Rock, Pop, Acid Jazz. Style; Interpretive narrative, surreal. Conventions; Lyric interpretation Techniques; Beat Matching, Lip Syncing, Camera angles (the same shot though out the video), the video also gets sped up towards the end of the song, matching the pace of the music.

Much like some of George Ezra’s music, Sia comes into the the pop music category. I would say that this is because her music videos are easy to watch. There isn’t too much of a story line, so it doesn’t detract from the music. One of the common elemnts for Alternative Rock and Pop genres, is that the video has an interpretative narrative, you need to listen to the music to understand what the video is about, but there are some narratives that aren’t much like the music, for example, Sia – Buttons, and George Ezra – Listen to the man, these two music videos don’t tell us what genre the music is, but they are both in the style of and have the conventions of the genre that they fall under. Common techniques of the pop genre are, Lip syncing and beat matching. Both of these techniques are included in ‘Buttons’. The beat is matched to the movement of Sia’s head in the video, flicking side to side, she is also lip syncing while moving her head.

Pink Floyd – Louder Than Words Genre; Progressive rock, Psychedelic Rock. Style; Live recording footage, Interpretive, Surreal. Conventions; Extending songs meaning, lyric interpretation. Techniques; Chroma Key (green screen), camera movement and angles, quick cuts, multiple images.

Pink Floyd – Louder than words is a prime example of the surrealism of the psychedelic rock genre. This is because the music video opens with a shot of the clouds and then we see a man moving thought them on a gondola. This shows the surreal nature of the of the music video, it also reflects the psychedelic nature of the music. Another typical style of a progressive rock band is to show the band or singer doing a live recording of the song. The video that Pink Floyd has used also shows some of the typical techniques that are used in, rock and progressive rock, for example; chroma key (or green screen) is becoming a more frequent technique for bands, even older bands such as Pink Floyd, this shows the evolution of music and music videos. The camera movement is also quite typical of progressive and psychedelic rock videos, because we get a mix of slow and fast paced shots, this is also mixed with multiple camera shots and angles. We get, birds eye/ point of view shots, close-ups, long shots, mid shots, etc. This shows helps to convey the meaning of the music video to the audience.

Deep Purple – Smoke on the Water Genre; Hard Rock, Blues Rock. Style; Live in concert footage. Conventions; Traditional  (only concert footage). Techniques; Different camera sots, (concert style filming).

I chose this song because it is a typical, rock/ hard rock music video in the sense that it is ant actually a music video it is a concert. This is usually the case for hard rock bands, because it is more about the music rather than the effects. The main conventions that ‘Some on the water’ show are; its a traditional music video, only in concert footage. Another convention that the song uses an instrumental where we as the audience are shown the band playing solos, this is also typical of rock and, blues genres.

Alt-J – Breezeblocks Genre; Indie Rock, Electronic, Folktronica. Style; Interpretive narrative, surreal. Conventions; Lyric interpretation, consolidation songs meaning. Techniques; Special Effects, Reversing the video

The music video for Alt-j’s Breezeblocks is a common style for indie rock and electronic. It shows a surreal narrative that puts emphasis on the music. The video is showing a fight between a man and a woman but it is all show in reverse, special effects are a used quite heavily in videos of this genre. A convention that is also used in indie rock videos in lyric interpretation, which consolidates the songs meaning. This helps the audience to identify with the music, the pace and style of the video also makes it easy for the viewers to listen to the music, without having to focus on the video to much, which reflect the chilled out nature of indie rock music.

We also had to get in groups of 3 or 4 and discuss different music videos and why we liked them. I worked with Callum Bailey and Olly Milea. The discussion had to be about 20 minutes long. So we talked about two music videos each, all of different genres.

These two videos are from Olly’s Youtube channel. I had made my own version where the video of each song played in the back ground to the discussion. However the file became corrupt so I was unable to upload my own edit of the our talk.

Unit 29: Music Video Production – Assignment 2

Assignment 9 – Final Production Review

Assignment 9 – Final Production Review

For our one show project, the idea that was green lit for us was on “don’t text while driving”. For the research we asked people if they would watch a segment like this and who it should be aimed at. An example of this is in our production where we interview Bean Beanland, who gave us answers to questions like this. We also looked into locations where we could film, (where it would be safe). As I was assigned to someone else’s production I tried to see if we could incorporate some of my ideas into it. For example the idea is about texting while driving, my idea was about phone technology and which phone to get, so I tried to see if we could include some of that. In the interview with Bean Beanland, we discussed the pros and cons of hands-free equipment. The questions that we asked in the interviews are shown in the picture below. For further research we conducted a risk assessment, this covers all of the activates that we would be doing. Such as driving, walking across the road and filming the crash scene. For more information I researched car crash facts which I added in my film.

 interview quesions            Schedule and Risk Assessment

Our director was Olly Milea and his idea was texting while driving, but Callum Bailey and I wanted to develop the idea into something more, so still including the texting and driving element we used our own similar ideas of phones and new technology to make the add different sections to the segment. We had to develop the ideas of locations for where we were going to shoot our film. Originally the plans were to film inside the New College car park and the street next to it, but we decided to go to Asda orbital and the Tesco car park, this is because we could get a range of different shots and we could film safely without too many interruptions. Another development was with the schedule. The schedule shown below only shows what we did for the first week of filming, however we changed it, we added in extra shots to fill in gaps in the segment. We used the second week of filming to film the interviews and to finish off the crash scene.


The planning stages of the production were figuring out where to shoot the segment, what each member of the crew was doing, and how were would layout the segment. As stated above we changed our minds on where to shoot due to continuity and safety. As for the crew, Olly was the Director and an actor within the segment, Callum was the camera man and the presenter who introduced what our segment was about, and I was an actor. We were all tasked with editing our own interpretation of the production due to the given brief. The layout is shown in the picture below, this was just a rough copy for us to work by so we knew how long to film each part for. Due to timing issues we couldn’t film the technology information part, but we managed to fit it into the interview slightly.


For our filming we went to Tesco car park and Asda orbital. We did this so that we could film in the same kind of environment each time and get continuity and consistency with our filming. We managed to get a variety of shots that we could use in our segment. We got quite a few fill in shots which were useful to break up long pieces of film such as the interviews. Filming was the most challenging part if the production because we were given a rule that we weren’t allowed to film inside a moving car, so some shots were hard to get and others we couldn’t do. The crash sequence between the car and the pedestrian was hard to film because with the build up we had to drive slowly as we didn’t have equipment that allowed the camera to move out of the way quickly, we also had to use a stationary car during the cash which made it quite hard to film and edit right. For the first interview with Bean Beanland we just used a stationary camera to film him, as for the second interview with Olly (The ‘reconstruction’) we made it look like sort of real by having him move down the hallways of the college, the interview its self was filmed as one long piece of film, but in editing we broke it up so we don’t just look at one long piece.

For the editing process of the production our brief told us to split individually and edit the film however we want. So that by the end there would be three different interpretations of the same footage. I broke up the footage into how I wanted it played out, then started to play around with transitions, using cuts to make the crash scene appear faster than it was filmed, and others such as fades throughout the film to break up each part of the, making viewing easier for the audience. The hardest part of the film to edit was the crash scene; this is because we filmed the car going between 5 and 10mph, where we needed it to go a lot faster to create the right effect. So I had to play around with the speed of the scene, speeding it up by about 150-200%, this made it look like the scene happened at a much faster pace than it actually did. With the interviews I didn’t want the presenters voice being heard so I played with the sound and managed to take out all of the presenters voice, so it was just the interviewees being heard, I also didn’t want the audience looking at one continuous piece of film of the someone sitting in a chair so I used other bits of film to create gaps in the film, making it more appealing to watch for the audience. I was running behind on my editing and didn’t account for time to find background music, so the songs chosen might not capture the right tone of the film but make it better to watch, and it means that there isn’t silence. Because the crash in the film didn’t actually happen I added a “reconstruction” label to the sequences of film that involved everything to do with the crash, including the interview, so that no one is offended by it.

                            Self Evaluation of Production

  1. What went well?
    I think that the shots created and gathered we used well, considering the limited resources we had. I also think that the editing process went well, from what we filmed.
  2. What could have gone better?
    I think that the pre-production planning could have gone better and the timings. (I.e. the schedule)
  3. What did I enjoy?
    My favourite part of the production was editing because I got to make it my own, by adding my own transitions, sound effects and music to it.
  4. What did I learn?
    I learnt that timing is the most important part of the production, because if something is not done on time then everything else is affected. I also learnt that paperwork is very important because it makes sure that everyone is where they are meant to be on time.
  5. What would I do differently?
    I would make sure that all the paper work is done properly and that we have it all when we plan and shoot the film, because half of the time we were out shooting we just made up what we were doing, not following the schedule. I would also use different music in my production and change the sound levels, so that the speech is not interrupted.
  6. What it my opinion of the final production?
    Overall I think that the final outcome is quite good. There are still things that could be made better like some parts of the editing. But I think from what we had to work with; equipment and film wise I think it turned out better that I thought it would have done.

Word Count: 1,367

Assignment 9 – Final Production Review

The One Show Project

This my edit of our “safe driving” one show project:



– Name of observer; Matt Smith

– Name of student being observed; Hugo Beanland

– What is this documentary about?       Driving safe

– What technical features have they used? Eg. Camera angles, movements, pace of editing, sound used etc.

– They used lots of wide shots; the pace of editing was good. It used lots of fading effects to move onto the next scene.

– Is the narrative clear? Please circle                   Yes                  No

– Any changes you would advise them to make?

– There is a blank screen that last for 15 seconds, I’m not sure if he has done this intentionally or he is trying to put more footage. There are a few cuts in-between and you should keep the bits when Hugo is answering the question to his Dad, which I think needs more work with. As a little note, I think you could add some music in the background but I understand it is not complete yet.

– Please explain why…

As it feels incomplete and it feels like it’s there just to expand the video the to the minimum length of the video but overall it’s a great start

The picture below show some of the paper work, notes, and feedback that I have used in the making of my One Show production. The first picture is a Risk Assessment and a Schedule. The next two pictures are from our Script outline. Then there are picture of the Release Forms that our contributors signed. The last two are notes and feed back that I used to improve my production.

DSC_0295DSC_0293DSC_0294 DSC_0291DSC_0292     DSC_0290-2DSC_0289

The One Show Project

The History of Film Editing – Unit 5

Task one TimeLine, History of Film Editing Powerpoint, Presentation1 (task 3. Principles of editing)

Task One- The History of Film Editing

Cinematography was invented in 1895 by the Lumiere brothers. It was a three in one device that recorded, captured and projected moving pictures. Or motion picture. However in 1901, Edwin S. Porter showed that film didn’t have to be one long still. He also used the original footage to tell a different story that what it was originally meant to be. In 1908 D.W Griffiths used the first continuity cut in his film “For Love of God”. After this Griffiths realised that characters emotions could be portrayed in a different way by using different camera angles and the pace of editing was changed. Griffiths was given credit for the narrative of a film, the production of the first American feature and the discovery of the close up.

Camera techniques such as panoramic long shots, iris effect, still shots, cross cutting and panning shot, these techniques are still used today to create films. These techniques were shown in a short film called “The Birth of a Nation” which was based on a 1915 novel called the “Clansman”.

Eisenstein said that film montages could create different ideas from an average film. Montages were created by a Russian director called Lev Kuleshov, who thought that the audience of a film would respond better to a montage scene. Eisenstein demonstrated this with his, 1925 Battleship Potemkin- Montage.

Analogue Editing was used before computer editing. The film was cut down and pasted into an order, it was then put though a machine such as a Moviola or K.E.M. Digital editing is a much faster way for editing for film. We now used Final Cut Pro, IMovie, Adode Premier, etc. This is where effects are added. It is easier because there is a timeline where you can see where everything is and change it to how you want it.

Due to the type of software we have available these days we are able to make films more interesting for the audience thought the use of; camera angles, narrative, actors, etc. In “House of Darkness” by D.W. Griffiths, we can see how he has used some of the aspects of editing such as fades, however its nothing compared to what we have today. Also films nowadays such as Superman or Batman use a lot of special effects which makes the film more appealing to the audience.

The History of Film Editing – Unit 5