As part of our film and TV course we had to create a Show reel with what we thought were our best bits from the productions we made thoughout the year. The show reel would be used to send to potential employers, this gives them a feel for what you are like and what you are capable of before they meet you.
My show reel covers everything from, animations that I have made, music videos, promotional videos, work expereice and trying out equiptment, such as the Oculus Rift.
Here is my Show reel:
I put in web address’ for my YouTube and WordPress account incase they wanted to see more of my work, for example the stype of my writting, how I write, and does it make sense? And the YouTube link lets them see what I have made in full, as the show reel is a short part of each.
Here is my promtional video. It has been seen and agreed by Wayne Presley and Louise Knox. These two had to see it so that I could post it on Youtube and my blog, they also had to make sure that it promoted the fire service and that they liked it before it was live, and they hope that it might make poeple join the service.
This is the edit that they were happy with and aloud me to publish.
After filming two mondays in a row and getting around 50 minutes of footage I managed to get it down to 6 and a half minutes long. The purpose of this video is to potentially gain new recruits for the Marlborough Fire Station, and so that people can see what happens around the station.
Some of the questions below aren’t included in the video, and there are some that haven’t been written down, but were used in the video. During the video, you can’t hear the questions being asked, only the answers.
The Questions that I asked the during my interviews are:
[ ] How long have you been with the department?
[ ] What is your position?
[ ] Are you an on call firefighter or full timer?
[ ] What do you normally get called to?
[ ] What is the latest incident you’ve been called to?
[ ] How do you deal with minor call outs? (person locked themselves in a room)
[ ] Do you enjoy being part of the department?
[ ] What requirements are needed by new recruits?
The two image below shows some of the pre-production process that I went though. the Question sheet shows what I was planning to as at the Marlborough Rugby club NOT the Fire Station, the schedule was also made for the Rugby club, however it for the Fire Station swell, but changed a few of the time and interviews. It was easier for me, during filming, to be abel to look at the original schedule so I could see when to plan things and how they were already planned.
Below are the release forms that have been signed by everyone in the video. A copy of these forms have also been sent to the PR and Media Manager for the Wiltshire Service, Louise Knox, and they have also been sent to the Chief Fire Warden/ Officer, Simon Routh-Jones, and his PA and PR and Media .
During the second week of filming the Marlborough Rugby Club, I had to stop filming them and change my idea. This was because some of the important people I needed to film pulled out or went away so I was unable to film.
My back up was the Marlborough Fire Station, however after I changed the all of the paperwork I only had one week to film and edit all of the new footage. This meant that I was unable to film some things that would have been great for the video as they took place a few days before. I was able to attend two drill sessions with the station on both monday nights, this allowed me to film lots of things to use as cut aways, and conduct the nessesary interviews to complete the promo.
The first person I spoke to was Roger Lovelock, one of the fire men at the station. He put me in contacted with Louise Knox, the PR manager for the wiltshire fire and rescue, and Wayne Presley, Watch manager at Marlborough Station. After this I was able to email them and get all the information and permission about filming with the station.
These are E-Mails between, Wayne, Louise and Roger that explain the process of allowing me to be able to film. This it was a series of phone calls and face to face face talks, about who, what, where and when I would be filming.
The two E-Mails below show the further communication between myself, Louise and Wayne. The first E-Mail is for Louise and the Fire and Rescue service, for their records, just saying what the Video is for and how I would be using it. The second is giving them a link to the Video so that they can check it to see if they want anything changed.
We have been asked to make a promotional video for a company, organisation or individual of our choosing. I have chosen to do a video for Marlborough RFC. This is because I play there and I think that more people need to get involved with them as they have lots to offer.
My plan is to have interviews with, a current coach, the clubs bar and club manager, a current player, and a sponsor from Smiths Gore. This will give a wide range of shots to use as-well-as a lot of information about the club and what its got to offer.
Because the rugby season has finished, I am going to be filming a touch training session, this should hopefully take place on Tuesday the 19th, during the second production week. The interviews will done at the availability of each interviewees over the next two weeks.
Equipment I will need:
1 Tri-Pod
1 or 2 Lapel Microphones
2 Cameras, (one will be stationary and the other will be moving around, this will be during the touch training filming).
Task 1 : Write a blog post covering your research into the following areas of the TV industry using the library or internet as well as your peers knowledge find out about:
Unit 8: Understanding the Television and Film Industry – Task 1
Ownership – Concentration of media ownership is a process where progressively fewer individuals or organisations control increasing shares of the mass media. For example, the BBC is state owned, the taxpayers fund it and it doesn’t have private owners or shareholders. Around the world there are different types of state ownership, in China the government directly controls media content, this mean that the media is effectively state owned and run, however the BBC, even though it is overseen by a board of governors who have a degree of independence from both the state and the direct political control, even though they are appointed by the government.
Private ownership just means that a family, individual, or shareholders own a company.
Commercial, Private and independent companies – Channel 4 is a publicly owned, commercially funded public service broadcaster. They do not get any public funding; they are funded mostly by advertising and sponsorship.
John Lewis is a privately owned company, and the employees together own 100% of its shares.
Independent companies are free from outside control; in most cases these companies are restaurants, or small stores, such as sweet shops or cooking stores.
Global Companies – Global companies, are recognised by almost every country, some of these companies are, BP, Shell, HSBC, Bank of China, Apple, Toyota and General Electric.
Global companies could be owned by the state, publicly or privately. Most ‘global companies gain a revenue of over 100 Billion US dollars. The most common industry is oil and gas (21 companies), Automotive (7 companies), Conglomerate (6 companies), retail (5 companies).
Vertical and Horizontal Integration – Horizontal integration is a strategy where a company creates or acquires production units for outputs where are alike – either complementary or competitive. One example would be when a company acquires competitors in the same industry, doing the same stage production of the creation of a monopoly.
When a company expands its business into areas that are at different points on the same production path, such as when a manufacture owns its supplier and/ or distributor. Such as ;making merchandise, advertising and social media.
Monopoly -The exclusive possession or control of the supply of or trade in a commodity or service. “The state’s monopoly of radio and television broadcasting” – A company or group having exclusive control over a commodity or service. “Passenger services were largely in the hands of state-owned monopolies” -The exclusive possession, control, or exercise of something. “Men don’t have a monopoly on unrequited love”
Task 1 : How would I use the terms above in my own production?
By looking at all of the definitions above and thinking about my own promo, there are many ways that I could use each term. For example, with the Rugby club I can say that it a publicly owned/ funded organization that provides a public service. Look at merchandise for vertical integration. However it would be hard to use the global companies term as the promo is for a local sporting club.
Task 2 : In a separate blog post, explore funding within the film and television industries by producing one mind map to cover feature film funding, and one to cover television funding; include a definition of the following terms and at least one reference to the industry they belong to:
Unit 8: Understanding the Television and Film Industry – Task 2
Television and Film Funding
Licence Fee – The annual cost of a colour TV licence is £145, and black and white TV is around £49. (Numbers from 1st April 2010). The BBC use the income from the licence fee’s to pay for their broadcasting rights on TV, Radio and Online Services. Everyone needs to have own a licence fee for anything that can steam TV or record anything.
Subscription– This is where customers pay a monthly fee to have access to private broadcasters such as; Sky and Virgin Media.
Pay-Per-View – A type of TV service that allows the subscriber to pay for TV that they want. It often includes, feature films, sports and events. They can pay for these by using an on-screen guide, automated phone system, or live customer service. This is different to video on demand systems, which allows you to record broadcasts at any time.
Sponsorship – TV sponsorship allows the program or channel to have extra funding, for example, X-Factor uses ‘Talk Talk as a sponsor. This is shown before the program and after. It can be a cheap way of advertising on TV.
Advertising – Advertising revenue provides a significant portion of the funding for most privately owned television networks. It allows a company or channel to show what they can offer the customer. Adverts take place between almost every program and film, there are some broadcasting channels that don’t have advert breaks during a program, the most common example of this is the BBC.
Product Placement – During a scene there might be a product that you know or like, this is called product placement. Companies will pay the film or program to feature their product, for example, in James Bond: Skyfall, Heineken is heavily placed throughout the film, and in Modern Family, Apple products are used. This makes the viewer want to spend money on the products they see.
Private Capital – When a wealthy individual or group to people help to fund a program or film, this mostly found in Hollywood directors or producers when they help to fund a film they are heavily involved with.
Funding Aid – When someone like the government gives money to a broadcaster, program or film, so that they can keep producing it. Channel 4 receives no public funding. It is funded entirely by its own commercial activities, most of their income comes from advertising revenue.
Development Funds – The Programming Development Fund is designed to help film programmers and exhibitors put together programs of films which will be enhanced or underpinned by curation, interpretation or education activity, (where money is given to make a production better).
Task 2 : Television and Film Industry Funding Mind Maps
Unit 8: Understanding the Television and Film Industry – Task 3
In creative media industries, we experience a variety of working patterns. In pairs record a 5-minute radio programme about this discussing the following terms, and how they relate to the film and television industry. Shift work, freelance, fixed term, office hours, irregular patterns, hourly rates and methods of recruitment.
Freelance; a self-employed person who can be hired by a company to do some work for them at a fixed rate. Mostly seen in Camera Men and editors.
Shift Work; designed to help run a 24-hour company, a shift might be 12 hours on 12 hours off. Or 6 hours at a time? – Callum to talk.
Fixed term; can range for any amount of time 2 weeks, 2 months, 2 years. It is where the employee and the employer have a contract theta allows the employer to make a decision to keep the employee after that set term.
Office hours; the hours which businesses are normally constructed, usually being 9-5, these hours can be different for the different type of work, office job, to super market, etc.
Hourly rates; the amount of money that has been stated by the employer in the contract to the employee. For example £6.50 per hour, you will be paid per week or per month. Some people are on a salary rather than an hourly rate. Most part-time workers are on an hourly rate.
Irregular patterns; this can be when a retired employee can be called back to work in emergencies to cover for sickness or something else like that. Another pattern like this can be a specialist tradesperson who is employed only when they are needed in their field. (Such as repairing a broken machine).
Methods of recruitment; (National press, trade press, internet, word of mouth, internal promotion, networking, trade and fairs skills).
Companies use a variety methods to advertise their job vacancies. These range from, press, Internet and TV advertising. This allows people to find the job position easily. In a paper the there is usually a job section that people will look at to find out what they want, these adverts have a phone number or website to apply on. Television adverts during ad breaks of programs will show people possible jobs, this is less common. Internet advertising lets people go onto the website of a company and see if there are any jobs available then upload a CV. Window advertising is most commonly seen in high street shops, saying drop your CV in to the manager or call this number. Film and TV industry. Mostly word of mouth recommendations.
Task 3: Record a 5-minute radio programme
Task 3: Look into at least 5 different roles within the TV and Film industry. One of these should be in an area that you would eventually like to end up working in. Find definitions and examples of management roles; creative jobs; editorial positions; technical roles; research jobs; financial roles; organisational jobs; and administrative jobs. Create a PowerPoint presentation about these roles.
For parts of my music video, you can see Ben Davis not singing, but the song is still playing as normal, some inspiration for this came from the ‘Red Hot Chili Peppers’, in a song of theirs ‘Can’t Stop’ you can see the lead singer not singing. I though this was quite a good effect that I wanted to try out. The inspiration for my abstract 3D effect that I put over the band also came from watching the ‘Red Hot Chili Peppers’. They use some coloured effects to outline some of the band members in their videos for ‘Under the Bridge’ and ‘By the Way’. I think that this give the audience something more too look at, rather than staring at a plan screen, adding interest to the video. I had wanted to use coloured powder or paint for a long time in a video, so I started to look at videos, such as tutorials and other places that it had been used. I came across a video called ‘Summadayze Colourfornia’. This made me want to shoot may idea in slow-motion. When it came to my filming days, I was using a standard Canon DSLR, and my Sony Xperia Z3. My plan was to change the speed of the footage in the editing stages, using Final Cut Pro X. However it looked jumpy, so I decided to leave it at full speed. This was due to the filming equipment I had available to me at the time. If I had a camera that could shoot in many different frame rates, I could have used the slow-motion idea.
After I had finished the music video, I emailed a link to Ben Davis, he said that he intends to use it to promote himself as an artist. He also said that he might be in touch to get a hard copy of the video.
Self-Evaluation If I was to make another music video using paint powder, I would have pre-planned my locations more than I did. However because I didn’t have easy access to them this made it hard to do. When I went to Fulham to film Ben Davis, we spent the first day walking around to find locations that could look good when using the powder. This was not needed after Ben became unwell and wasn’t able to film. I had to re-story board, for when I drove to Portsmouth to film. I chose to shoot on the beach. My other location was on college ground, this is where I filmed the flour scenes. What I think went well. I think that filming on the beach was a good idea because it contrasts with the colourful powder that is being thrown, it also goes with the tone of the music, light-hearted and ‘fun’. I also think that my other two locations worked well, the plain white background, with black t-shirts, and the same for the flour scene. These two locations and costumes, are meant to show the plain emotions being expressed in the music. What Would I Do Differently? When I filmed the paint powder, it would have been better to film somewhere less windy, this is because the paint separated before it hit the subject. I also would add in a narrative to it gives the viewer something else to follow, when watching the video. Peer Comments
Callum Bailey – “I think the theme of your video very much suited the genre and style of your music, the use of the paint powder was very artistic and it suited the pace of the music. However I think, if you had added effects on post production it would have improved the quality of the video.”
Scenario: You have been asked to direct a music video. Before you start filming, you must produce all relevant pre-production material.
Task One:
Band Name: Ben Davis ft. Jordy Rowlands Song Choice: (An original Song By: Ben Davis) – ‘A Man of Names’ Locations:London, Fulham, New College, Portsmouth Beach. Budget: Because my locations and group are in London my main budget is on the train ticket to get there and back. The total of this was £40.30. The only other thing that I have had to spend money on was the paint powder that I used in the video. For all four of the pots it was £15.60. This puts my total budget are £55.90. *After having to drive down to Portsmouth, my budget was then increased. The fuel was £25. This puts my final budget at: £80.90.
My original inspiration came from the ‘Holi Festival’, where coloured powder is thrown around and used for the celebration. I thought that this would have a good effect within the music video. After I had a rough idea for what I wanted I started to look up, music videos and photo shoots that use coloured powder in them. My two favourite examples are; Summadayze – Colourfornia. (https://www.youtube.com/watch?v=zRmmquYLG6o) in this video, it is a group throwing coloured powder at each other, it also links to the song, ‘Calvin Harris – Colours’ which is about.. Colours.
My other example is a photographer who does Youtube videos about his work, his channel name is ‘Photo Extremist’ (http://photoextremist.com/high-speed-powder-photography), this is a link to his page where it talks about his photo shoot where he use coloured powder. It also explains about the set-up he used when he did the shoot. This could help me by knowing where to film, what setting to have, what angles to use and what kind of light I should have.
Below is a storyboard of the video that I am thinking to produce, it shows the different settings that I would like to use and the set up of each person. Hopefully if there are people willing to help, I will be able to have a two camera set-up, one static and one moving around getting different angles of the band. My two main settings will be a living room and an ally way, this is to give different tones throughout the video. The way I would like to incorporate coloured powder is, to have the band in white tops without their instruments but still playing the song, this is when the powder will be thrown at them. I am still discussing with the band if they want to be static while this is done, or if they would like to start moving around and having more fun, this could give the video a light-hearted tone that could work well with the rock genre that they are.
On this storyboard there are a couple of different ideas shown, there is a camera looking at the TV/ the band is coming from that direction, this is still a possible option that I will talk to the band about when I meet up with them.
*UPDATE*
After traveling to London, and filming some small parts of the music video the main performer Ben Davis, became very ill and couldn’t get out of bed. This made it impossible to film my idea of the paint powder. However I am now traveling to Portsmouth to film some UNI students on the beach, using my paint powder idea. This has left me behind schedule for the editing weeks, but by the ‘re-shoot’ week it should all be in order.
Before I drove to Portsmouth, I thought I should try out my ideas, so that I could get framing and angles right for the day. I went to the drama department at college and asked for four students to help me. With these students I tested my paint idea on college grounds, however I used a cheaper alternative, flour. Some of the shots worked quite well so I have decided to use them in my final production.
*UPDATE*
After being able to travel to Portsmouth to film some UNI students, to use for my paint powder idea, I had all the footage I needed to be able to edit. My new location was Portsmouth beach, South Sea. This gave a good contrast and deference of scenery. I was able to edit my music video during the re-shoot week. So I have been able to catch up.
My Contributors:
Performers:
Ben Davis
Jordy Rowlands
Portsmouth UNI Students:
Callum Kelly
Sam Rabagliati
Sophie Lovelock
New College Drama Students:
Tori Vipond
Lucy Jenkins
Matthew Horner
Bradley Williams
Scenario: As a world-renowned expert on music videos, BBC Radio 1 has invited you to feature on a panel discussion about the history and origins of music videos, their various purposes within the film and music industries, and how their status has developed and changed over the years, and what it is like now. They have asked you to refer to at least thee specific music videos as examples to illustrate your points.
Task One: The three music videos that I have chosen that represent media hype or controvosy are; Robin Thicke – Blurred Lines ft. Pharrell Williams. Band Aid 30 – Do they know its christmas (2014). Sia – Elastic Heart.
1) Blurred Line = Negative Press. I chose to do ‘ Blurred Lines’ because it got a lot of bad press because of the content that was in it. There was a court case around the song that cover such subjects as; authorship, song credit, drug abuse and media promotion. The song has been heavily in the publics eye ever since it was released in 2013. However after a couple of months people stared to give it a bad name. The lyrics include “”good girl, you know you want it”. This line has been attacked as “kind of rapey” as said by Billboard magazine online. After this was said Robin Thicke was accused of misogyny. Soon after one complaint about the song another came through from the children of Marvin Gaye, who say that the song was a rip-off to his song “Got to Give it Up” in 1977.
2) Band Aid 30 (2014) = Good Press. ‘Do they know its christmas?’ now has two versions, directed and produced by the same two people, Bob Geldof and Midge Ure, however they are almost 30 decades apart. Most of the press around this song was positive in order to gain money that could help the crisis in West Africa. Bob Geldof said that he wish he didn’t have to make a new version but hope it reaches number 1 in that charts at christmas so that more money can go towards helping ebola in Africa. Geldof and Ure also hoped that the new faces of the song would help to generate more money for the single. These included, Ellie Goulding, One Direction, Edd Sheeran, Rita Ora and U2’s Bono.
3) Elastic Heart = Mixed Press. The reason that Sia’s new song has mixed press is because news has come out that the video is about her as a child and her abusive relationship with her father. Some have said that a video with this background message should not be allowed to be shown so publicly. The reason the song got good press is because other have said that the video make you sympathies with the songs lyrics. The song was released on the 7th of January 2015, and by the 8th it had alread got 36 million views. Now on the 19th the song has reached 60 million, and people are still taking about it. Another reason why I think people like the video so much is because the actor Shia LaBeouf is in it, this get the media more interested in it.
What is the purpose of music videos? Modern day music videos are primarily used as a marketing devise, intended to promote the sale of music recordings for the artist and production company. Most videos tell a story or deliver a message that either links to the lyrics in the song, or to grab their attention making them more interested in the song/ album increasing promotions. Music videos are also a good for producers and directors to get their creativity across. Music videos have a wide range of styles, conventions and techniques that come across differently in each video. However the main reason for current music videos is to entertain the audience by letting them understand the lyrics though the narrative of the video
Scenario: You have been asked by a local production company to contribute to a programme about how music videos are constructed. This will take the form of a V/O commentary, describing the various styles, conventions and techniques that are often used when directors come up with ideas for music videos.
For this unit we had to watch at least 6 music videos and talk about three elements of the video. These elements are; style, conventions and techniques. For each video we had to talk about two different styles, two different conventions, and two different techniques that are typical of the genre the music falls under.
– Style; in-concert/ live footage, animation, interpretative- what do the lyrics mean/ what does the video mean, narrative, surreal, parody, homage. – Conventions; lyric interpretation, extended or consolidating songs meaning, links to other artists. – Techniques; cutting to the beat, special effects, miming or lip syncing, multiple images, camera movement, camera angles and chroma key or green screen.
Royal Blood – Ten Tonne SkeletonGenre; Rock, Hard Rock, Garage Rock) Style; Lip syncing, showing the band playing, interpretive narrative along side the music. Conventions; Rock = fire through out the video and destruction, the car crashes, Polices lights, low key lighting, dark scenes. Techniques; Miming/ Lip syncing, multiple images cut after each other, cut to the beat.
Some of the typical elements/ conventions for a ‘rock’ music video are; the video always features the lead singer, sections of the video will show instruments that are used, footage is usually edited to the music (beat matching), low key lighting is frequently used, settings are dark and ‘grungy’ and props used are often dark coloured, e.g. dark red and black. I think that ‘Royal Blood- Ten Tonne Skeleton’ is a prime example of a ‘typical rock music video’. This is because it shows most of the usual conventions of the rock genre. The settings are dark, where its is filmed in a cave, mostly at night and in shadows of trees and buildings. The lead singer is also shown quite heavily though out the video, also the instruments that used in the song are shown in close hp’s. The music in some points is also beat matched with the video which is a typical convention for rock genre, I think that this is a good element within rock videos because it puts more emphasis on the music making it feel more intense for the audience.
George Ezra – Listen to the Man Genre; Folk Rock, Blues, Rock, Light Pop Styles; Interpretive narrative. Conventions; Interpreting songs image, Playful video/ Light hearted. Techniques; Miming/ Lip Syncing, Multiple camera shots (different sized shots from straight forward).
George Ezra falls under the genres of; folk, rock, blues and pop because many of his songs are light and easy to listen to. ‘Listen to the man’ I think is has more conventions of a pop video than it does any others, these elements aren’t very obvious as there isn’t as much going on in the video unlike most pop videos. The video shows George Ezra and Sir Ian McKellen, performing the song on a simple set, a painted background, and only a few props, this is not like many pop video where they are over the top and have lots of props. This, I think detracts from the song because you have to focus to much on the video. The conventions that I have seen in ‘Listen to the man’ are that the video is playful and easy to watch, making the song easier to listen to. Also like many pop songs the video has a break during it, usually around the middle, where the performer stops and says something, a short scripted video, this happens when George talks to Ian McKellen. The video also uses miming and Lip Syncing which is a common element to most pop videos.
Sia – ButtonsGenre; Alternative Rock, Pop, Acid Jazz. Style; Interpretive narrative, surreal. Conventions; Lyric interpretation Techniques; Beat Matching, Lip Syncing, Camera angles (the same shot though out the video), the video also gets sped up towards the end of the song, matching the pace of the music.
Much like some of George Ezra’s music, Sia comes into the the pop music category. I would say that this is because her music videos are easy to watch. There isn’t too much of a story line, so it doesn’t detract from the music. One of the common elemnts for Alternative Rock and Pop genres, is that the video has an interpretative narrative, you need to listen to the music to understand what the video is about, but there are some narratives that aren’t much like the music, for example, Sia – Buttons, and George Ezra – Listen to the man, these two music videos don’t tell us what genre the music is, but they are both in the style of and have the conventions of the genre that they fall under. Common techniques of the pop genre are, Lip syncing and beat matching. Both of these techniques are included in ‘Buttons’. The beat is matched to the movement of Sia’s head in the video, flicking side to side, she is also lip syncing while moving her head.
Pink Floyd – Louder Than Words Genre; Progressive rock, Psychedelic Rock. Style; Live recording footage, Interpretive, Surreal. Conventions; Extending songs meaning, lyric interpretation. Techniques; Chroma Key (green screen), camera movement and angles, quick cuts, multiple images.
Pink Floyd – Louder than words is a prime example of the surrealism of the psychedelic rock genre. This is because the music video opens with a shot of the clouds and then we see a man moving thought them on a gondola. This shows the surreal nature of the of the music video, it also reflects the psychedelic nature of the music. Another typical style of a progressive rock band is to show the band or singer doing a live recording of the song. The video that Pink Floyd has used also shows some of the typical techniques that are used in, rock and progressive rock, for example; chroma key (or green screen) is becoming a more frequent technique for bands, even older bands such as Pink Floyd, this shows the evolution of music and music videos. The camera movement is also quite typical of progressive and psychedelic rock videos, because we get a mix of slow and fast paced shots, this is also mixed with multiple camera shots and angles. We get, birds eye/ point of view shots, close-ups, long shots, mid shots, etc. This shows helps to convey the meaning of the music video to the audience.
Deep Purple – Smoke on the Water Genre; Hard Rock, Blues Rock. Style; Live in concert footage. Conventions; Traditional (only concert footage). Techniques; Different camera sots, (concert style filming).
I chose this song because it is a typical, rock/ hard rock music video in the sense that it is ant actually a music video it is a concert. This is usually the case for hard rock bands, because it is more about the music rather than the effects. The main conventions that ‘Some on the water’ show are; its a traditional music video, only in concert footage. Another convention that the song uses an instrumental where we as the audience are shown the band playing solos, this is also typical of rock and, blues genres.
Alt-J – Breezeblocks Genre; Indie Rock, Electronic, Folktronica. Style; Interpretive narrative, surreal. Conventions; Lyric interpretation, consolidation songs meaning. Techniques; Special Effects, Reversing the video
The music video for Alt-j’s Breezeblocks is a common style for indie rock and electronic. It shows a surreal narrative that puts emphasis on the music. The video is showing a fight between a man and a woman but it is all show in reverse, special effects are a used quite heavily in videos of this genre. A convention that is also used in indie rock videos in lyric interpretation, which consolidates the songs meaning. This helps the audience to identify with the music, the pace and style of the video also makes it easy for the viewers to listen to the music, without having to focus on the video to much, which reflect the chilled out nature of indie rock music.
We also had to get in groups of 3 or 4 and discuss different music videos and why we liked them. I worked with Callum Bailey and Olly Milea. The discussion had to be about 20 minutes long. So we talked about two music videos each, all of different genres.
These two videos are from Olly’s Youtube channel. I had made my own version where the video of each song played in the back ground to the discussion. However the file became corrupt so I was unable to upload my own edit of the our talk.
Level 3 BTEC Film & TV Production 
